Alibaba Group’s digital marketplace for affluent consumers Tmall Luxury Pavilion reported a jump in sales of luxury ski gear during the Lunar New Year holidays.
In other news, Chinese consumers traveled far and wide during the holidays, with travel booking up 500% compared with the same period last year, according to Alibaba’s travel-services platform Fliggy.
The movie box office in China also staged a comeback and Alibaba Pictures took over $1 billion in ticket sales in the last week of January.
Chinese Consumers Go for Luxury Skiwear on Alibaba’s Luxury Platform
Chinese consumers returned to the slopes during the Lunar New Year in January, fueling a surge in luxury skiwear and ski equipment sales.
Sales of luxury ski helmets, ski glasses, and snowboards jumped 170% year-over-year from December last year, according to Alibaba’s high-end e-commerce platform Tmall Luxury Pavilion.
Items, including the Maya short down jacket from Moncler and Canada Goose’s freestyle down jacket, suitable for wear during skiing, gained traction on the luxury platform.
French fashion house Chloe collaborated with skiwear brand Fusalp, while Italian designer Prada joined forces with sports brand Oakley to release a line of ski goggles.
Chinese Consumers Travel Far and Wide This Lunar New Year
The Year of the Rabbit is off to a flying start for China’s travel sector, as consumers took to the rails and skies during week-long Lunar New Year celebrations to visit family and friends.
Long-distance domestic travel bookings, which usually include transportation, accommodation, guided tours, visa service, and entrance to tourist sites, jumped 500% year-on-year in the week of the Lunar New Year holiday on Alibaba Group’s travel-services platform Fliggy.
This holiday has been three years in the making for millions of Chinese people.
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China Box Office Tops $1 Billion Over Lunar New Year
China’s movie box office staged a strong comeback over last week’s Lunar New Year holidays as consumers bought up RMB6.76 billion ($1 billion) in tickets, according to film production company Alibaba Pictures.
Data gathered by Beacon, the platform’s film distribution and advertising branch, revealed an 11.89% jump year-over-year in ticket sales, which exceeds even pre-pandemic levels.
The holiday period from Jan. 21 to Jan. 27 came on the heels of softening pandemic control measures and increasing domestic travel.
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China’s Pampered Pets Feast on Premium Food Boom
As China’s pet food business expanded rapidly over the last five years, demand for premium pet food has tracked the rise.
Chinese consumers view their furry friends as family members who deserve the best to eat, according to a white paper by Alibaba Group and C2 Capital Partners, a private equity firm, drawing on data from consultancy Bain & Co.
“This shift in attitudes has fueled demand for premium commercial pet food that promotes pet health and wellbeing,” wrote the report’s authors, including Chen Tan, who oversees the pet category at Alibaba’s cross-border marketplace Tmall Global.
Premium pet food, defined as products costing over $7 per kg, outpaced the animal food category as a whole during 11.11, the world’s largest retail event last year.
Get the report here
American Pet Food Brand Instinct Brings China Success Back Home
Demand for high-quality pet products among Chinese consumers is soaring, propelling Missouri-based raw pet food maker Instinct to new heights worldwide.
Since launching on Alibaba Group’s B2C marketplace Tmall in 2016, Instinct says its business has experienced a yearly doubling.
“Success in China allowed Instinct to bring on more people and expand our production footprint in the US,” Scott McLellan, Chief International Development Officer at Instinct, told Alizila.
China is the second-largest pet food market after the United States, and demand is rising.
Read more about the brand’s success here