The B2C shopping site, which provides Chinese consumers with a direct sales channel to overseas retailers, saw the total number of international brands on the platform skyrocket 169 percent to 14,500 in 2016 from 5,400 last year. The number of product categories soared 85 percent to 3,700 from 2,000 over the same period.
So what are Chinese consumers buying? Where do their favorite products come from? The infographic below shows how different trends in cross-border e-commerce are playing out on Tmall Global.