11.11 Brand Profiles: Bissell Talks New Strategy for Its Third 11.11

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11.11 Brand Profiles: Bissell Talks New Strategy for Its Third 11.11



Alibaba’s 11.11 Global Shopping Festival began in 2009 with just 27 merchants. Now in its 13th year, more than 290,000 brands are participating. This is Bissell’s third 11.11.

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