11.11 Brand Profiles: DVF Sets New 11.11 Record Leveraging Taobao Live

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11.11 Brand Profiles: DVF Sets New 11.11 Record Leveraging Taobao Live



Luxury fashion brand DVF has been using content-rich tools to reach Chinese fans and consumers since launching on Alibaba’s Luxury Pavilion. This 11.11, it arranged a livestreaming session from its headquarter in New York and topped its 11.11 sales record.

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