Vegan skincare and beauty brand Boscia has partnered with Alibaba Group’s B2C cross-border platform Tmall Global to ride an upswell in interest in sustainable consumer goods.
The California-based company launched its Tmall Global flagship store last year, coinciding with growing demand among Chinese consumers for non-toxic and eco-friendly creams, serums and cleansers.
Directly managing its own Tmall store enables Boscia to learn about Chinese consumption trends like this, and the brand is optimistic about future growth in the market.
“Boscia has the potential to grow even bigger in China and the brand plans to continue to innovate new clean formulas, launch new products on Tmall Global throughout the year and monitor sales to determine how well they resonate with Chinese consumers,” says Lan Belinky, Co-Creator and General Manager of Boscia.
“Global reach is a priority, and the volume that we can drive on Tmall Global is enormous,” says Sarah Inomata, Head of International Sales for Boscia. “Our goal now is just to continue to grow on this platform and see what we can accomplish.”
“My advice to other brands that want to sell in China is do not wait. Start now. I wish we had started selling sooner in China via Tmall Global,” says Sarah Inomata, Head of International Sales for Boscia.