Since its launch on Tmall Luxury Pavilion in 2020, French clothing brand AMI Paris has become one of the fastest-growing designer brands on the platform. Founded 10 years ago in Paris, AMI offers wardrobe essentials that are widely loved by young Chinese consumers who are looking for the brand’s chic, effortless look. Watch the video to learn more about how Alibaba’s innovative offering has helped AMI accelerate its success in China.