How Plastic-to-Fashion Brand Rothy’s Connects with China’s Consumers via Tmall

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How Plastic-to-Fashion Brand Rothy’s Connects with China’s Consumers via Tmall



The San Francisco-based brand’s co-founder Roth Martin explains how the direct-to-consumer company is leveraging Alibaba’s online marketplace Tmall to sell its innovative products to Chinese consumers and grow organically.

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