More than 29,000 global brands have already cracked China’s online retail market by joining Alibaba Group’s cross-border marketplace, Tmall Global. We distill from their experience the key ingredients for success when entering the world’s largest consumption market. One is working with a local Tmall partner who can help navigate the complex market. But how to keep track of their performance after launch? Watch this video for the key metrics that international brands have effectively used to measure their local partner’s performance, from store traffic to sales conversion rates.