How Vitamix Blends 100-year-old Tradition with Digital Tools in its China Strategy

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How Vitamix Blends 100-year-old Tradition with Digital Tools in its China Strategy



When Vitamix President and CEO Jodi Berg expanded her business in China, she was confident. Livestreaming product demos to Chinese consumers on Alibaba Group’s digital marketplace reminded her of the infomercials that the Ohio-headquartered company invented. Watch how the century-old brand has written a recipe for success in the world’s second-largest economy by digitalizing its marketing and sales strategy with Alibaba.

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