Mattel Taps Tmall and TMIC to Appeal to Chinese Consumers
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11.11 is a time for brands to shine with consumers in the world’s second-largest economy. This year, brands like Mattel, which has had a longstanding collaboration with Tmall and its Tmall Innovation Center, are working to heighten reach and engagement and drive conversions in China. Watch more about what the toy and family entertainment brand is doing to appeal to Chinese consumers during the world’s largest online shopping festival.