Selling Tea to China: In Conversation with British Sustainable Tea Brand teapigs

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Selling Tea to China: In Conversation with British Sustainable Tea Brand teapigs



Louise Cheadle, co-founder of British sustainable tea company teapigs, talks about how the brand is navigating the coronavirus pandemic, the brand’s journey in China, in partnership with Alibaba Group, and its future plans in the world’s largest consumption market. This is the first video in a three part series on British brands entering China, hosted by retail and consumer expert Stacey Widlitz.

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