Sweaty Betty Eyes China Expansion, In Step With The Rise of Activewear for Women

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Sweaty Betty Eyes China Expansion, In Step With The Rise of Activewear for Women



With its digital-savvy consumers, China is an attractive market for sportswear brands.

After operating for over a year in China, British activewear brand Sweaty Betty is gaining momentum in the world’s second-largest economy. In this video, Sweaty Betty’s CEO Julia Straus talks about how Tmall Global helped the brand launch in China.

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