Teapigs Gains Popularity in China as Sustainability’s Importance Grows

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Teapigs Gains Popularity in China as Sustainability’s Importance Grows



From a tea taster to the leader of a tea brand, co-founder of teapigs Louise Cheadle believes in sustainability and the fun of tea infusions. After operating a flagship store on Tmall, Alibaba’s B2C platform, Louise and Emma Plumridge, Head of International of teapigs share insights gleaned from their expansion into China’s market.

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