Why Brands Need Livestreamers To Keep up With Chinese Consumers

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Why Brands Need Livestreamers To Keep up With Chinese Consumers



Livestreaming has gone mainstream in Alibaba’s digital ecosystem. Livestreamers are now online 24/7 and come from all walks of life, from farmers and personal shoppers to celebrities. From a nice to have, livestreaming is now front-and-center in connecting brands and their products with consumers.

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