Alibaba Group on Saturday officially launched its Olympic Games Showcase, the “Olympic Games on the Cloud,” as a part of PyeongChang 2018, its first Olympic Games as a TOP partner.
The showcase is an interactive experience that shows fans, athletes, organizing bodies and fellow partners Alibaba’s vision for a future Olympic Games—one that runs completely on the cloud.
Visitors to the Alibaba pavilion, which is located at Gangneung Olympic Park, a staging area for PyeongChang 2018 that hosts the Games’ ice sports, get to explore different scenarios that illustrate the potential impact of Alibaba’s cloud services and e-commerce platforms on future Games.
“Like the Olympic Games, Alibaba believes in creating a level playing field, giving everyone the chance to compete on the global stage,” Ma said.
International Olympic Committee President Thomas Bach said that his organization looked forward to seeing that transformation play out over the coming decade of Alibaba’s Worldwide Partnership.
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“Alibaba is offering us a unique platform to expand the appeal of the Olympic Games and to keep our fans close,” Bach said. “I am impressed by the company’s forward-looking, efficiently-driven work and look forward to 10 more years of partnership and even more success.”
Alibaba partnered with the IOC in January 2017, pledging to help transform the Olympic Games for the digital era. Alibaba will serve as the official “Cloud Services” and “E-Commerce Platform Services” partner, and a founding partner of the Olympic Channel through the LA 2028 Games.
Alibaba used Saturday’s kickoff to spotlight the “Alibaba Cloud ET Sports Brain for the Future Olympic Games.” It’s a suite of cloud-based and artificial-intelligence-powered solutions that the company said would drive the digital transformation of the Olympic Games to benefit fans, spectators, athletes, venues and organizers.
The platform will leverage analytics-processing and machine learning to “re-define engagement between fans, organizers, venues and athletes,” Alibaba said. Likely uses of Alibaba Cloud ET Sports Brain, which were on display at Alibaba’s Showcase, include:
“The opportunity for technology to positively influence, shape and reimagine the Olympic Games experience is tremendous and we haven’t even scratched the surface yet,” said Alibaba Group Chief Marketing Officer Chris Tung.
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“Over the next ten years, Alibaba Cloud ET Sports Brain will serve as the foundation of our efforts to drive the digital transformation of the Games, creating a more efficient and enjoyable experience for all audiences,” he said.