The Head of Tmall Luxury Pavilion was recently added to The BoF 500, a list of individuals shaping the global fashion industry.
In other news, global business-to-business e-commerce site Alibaba.com has partnered with America’s Beauty Show to create an omnichannel platform for the beauty industry.
And Spanish users of B2C online retailer AliExpress can apply for the platform’s first credit card in the Euro-Zone, developed in partnership with a local digital bank.
Tmall Luxury Pavilion’s Janet Wang Joins The BoF 500
On Sept. 29, Janet Wang joined senior executives of luxury groups such as LVMH and Kering on the coveted index of global industry innovators.
She has over 15 years of experience in digital business across leading media, technology, and retail companies in Asia and America. In 2010, Wang joined Alibaba, where she has supported the innovation of hundreds of international brands by implementing e-commerce and digital strategies.
Since 2021, Wang has led Alibaba’s Tmall Luxury Pavilion platform, which hosts around 200 premium and luxury names from Cartier to Gucci, Bulgari and Moncler. The company’s main work concerns the development of pioneering methods to engage Chinese luxury consumers.
“I am thrilled to be added to The BoF 500,” Wang said in a statement. “This recognition is a testament to the hard work of our team at Alibaba Taobao & Tmall Group and the innovation we spearhead in China at Tmall Luxury Pavilion.”
In the past year, luxury brands have broadcast over 11,500 shows on Tmall. During the autumn/winter 2023 fashion season, 17 brands, including Prada, Burberry and Max Mara, chose Tmall flagship stores to livestream to audiences online – synchronizing their New York, London, Milan and Paris fashions.
Alibaba.com Teams Up With America’s Beauty Show
Alibaba.com, a part of Alibaba International Digital Commerce Group, will launch the platform’s first online pavilion featuring America’s Beauty Show companies and organize an online trade show in April.
America’s Beauty Show is produced by Cosmetologists Chicago.
“We are on the brink of a transformative era where our community of licensed beauty professionals and brand exhibitors can leverage a multichannel approach to expand their relationships,” said Frank Fulco, Chief Executive Officer of the Cosmetologists Chicago and America’s Beauty Show
Collaborating with Alibaba.com, a leader in B2B e-commerce, opens doors to global opportunities,” he added.
AliExpress Debuts First Euro-Zone Credit Card
AliExpress signed an agreement with digital bank WiZink this week to launch a credit card for the Spanish market.
The card will include users in an AliExpress consumer loyalty program, part of the platform’s commitment to improve its user experience in Spain.
WiZink will be the card issuer due to its knowledge and experience in financing solutions and digital means of payment, according to the statement.
“This agreement is yet another exciting shopping experience enhancement for our customers in the Spanish market, where we continue to innovate and launch new initiatives,” said Gary Topp, European Commercial Director of AliExpress, in a statement.
Spain is one of the platform’s biggest markets globally.
The AliExpress App is ranked in the top three shopping mobile apps on the country’s Apple store, and the company recently announced another partnership in Spain with logistics company InPost to add 5,000 smart lockers and pick-up points to its delivery network.
Daraz Nurtures the Next Generation of Pakistani Livestreamers
South Asian e-commerce platform Daraz is supporting live commerce and affiliate influencers in Pakistan through its Million Dollar Creator Fund, launched last week during its inaugural influencer convention in Karachi.
Pakistani consumers have watched over 4.6 billion minutes of content on Daraz since 2021, and its Live & Affiliate influencer program has generated over 4.4 billion rupees ($15.8 million) in revenue to date.
“The announcement of a million-dollar creator fund is a major breakthrough to help build a sustainable creator ecosystem in Pakistan and support the creator economy,” said Daraz Pakistan’s Chief Marketing Officer Muhammad Ammar Hassan in a statement.
Top Tourism Trends Spotted During China’s Golden Week
Wanderlust gripped China during the Golden Week holiday. Over half of the population hit the road during the holidays in search of new vistas and fresh experiences.
“The shift in needs and the rise in spending power indicate a discerning mindset among the post-pandemic Chinese travelers,” Alibaba’s wholly owned travel platform Fliggy.
So, how do Chinese tourists want to enjoy themselves? How have their preferences changed since the pandemic? Fliggy has parsed its data to identify emerging leisure trends as the recovery takes shape, painting a picture of the modern Chinese tourist.