Case Studies


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Fender Guitar with Chinese consumers
2023.01.11|Di Wu

US Guitar Brand Fender Sees Continuous Growth In China Via Tmall

2022.11.08|Alison Tudor Ackroyd

Filippa K’s CEO Rikard Frost On How Niche Luxury Fashion Brands Can Thrive In China

Carmen Chui Fortnum Mason.png
2022.11.04|Alison Tudor Ackroyd

Fortnum & Mason Sees Chinese Consumers’ Lifestyle Changes Boosting Global Consumer Brands

2022.11.02|Alison Tudor Ackroyd

Nanushka’s CEO Péter Baldaszti Talks About China And The Future Of Fashion

2022.10.12|Alison Tudor Ackroyd

Sweden’s Filippa K Enters China With Launch on Alibaba’s Tmall

2022.09.21|Alison Tudor Ackroyd

Brunello Cucinelli’s Greater China General Manager Michael Huang on Luxury Trends in China

Bosideng jackets
2022.09.20|Ivy Yu

China’s Bosideng Is Riding Outdoor Sports Craze to Fuel Global Growth

2022.09.15|Alison Tudor Ackroyd

King Of Cashmere, Brunello Cucinelli, Courts China’s Gen Z With Sustainable Fashion

2022.09.09|Alison Tudor Ackroyd

Jessica Alba’s The Honest Company Launches in China Via Alibaba

2022.09.08|Alison Tudor Ackroyd

Eat Just’s CEO Josh Tetrick On The Food-Tech Startup’s China Expansion

2022.07.27|Alison Tudor Ackroyd

What the Queen’s Grocer, Fortnum & Mason, Wants to Learn from China

Guive Balooch Alizila Podcast
2022.07.07|Alison Tudor Ackroyd

L’Oréal’s Guive Balooch on Beauty Innovation and Sustainability

2022.06.15|Elizabeth Utley

Male Beauty Brands Lay Foundation For Rapid Growth In China

Girl camping by the sea at night
2022.05.19|Yashan Zhao

Homegrown Adventure: Chinese Consumers Embrace Glamping in Local Park

honey bees brazil
2022.05.17|Elizabeth Utley

Brazilian Honey SME Taps China’s Hunger for Sustainable Products from Across the Globe