Case Studies


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2022.09.21|Alison Tudor Ackroyd

Brunello Cucinelli’s Greater China General Manager Michael Huang on Luxury Trends in China

Bosideng jackets
2022.09.20|Ivy Yu

China’s Bosideng Is Riding Outdoor Sports Craze to Fuel Global Growth

2022.09.15|Alison Tudor Ackroyd

King Of Cashmere, Brunello Cucinelli, Courts China’s Gen Z With Sustainable Fashion

2022.09.09|Alison Tudor Ackroyd

Jessica Alba’s The Honest Company Launches in China Via Alibaba

2022.09.08|Alison Tudor Ackroyd

Eat Just’s CEO Josh Tetrick On The Food-Tech Startup’s China Expansion

Guive Balooch Alizila Podcast
2022.07.07|Alison Tudor Ackroyd

L’Oréal’s Guive Balooch on Beauty Innovation and Sustainability

2022.06.15|Elizabeth Utley

Male Beauty Brands Lay Foundation For Rapid Growth In China

Girl camping by the sea at night
2022.05.19|Yashan Zhao

Homegrown Adventure: Chinese Consumers Embrace Glamping in Local Park

honey bees brazil
2022.05.17|Elizabeth Utley

Brazilian Honey SME Taps China’s Hunger for Sustainable Products from Across the Globe

diamonds courbet
2022.05.13|Elizabeth Utley

A Cut Above: Meet the French Brand Disrupting China’s Diamond Market

Clean Skies
2022.04.22|Elizabeth Utley

Carbon Catchers: How a British Startup Cleans Our Air

Sweaty Betty Brand Video
2022.03.07|Di Wu

Sweaty Betty Eyes China Expansion, In Step With The Rise of Activewear for Women

Florasis makeup look
2022.02.23|Ivy Yu

How Chinese Beauty Brand Florasis Mixes Tradition And E-Commerce to Win Young Consumers

Glamping outdoors
2021.12.09|Elizabeth Utley

Chinese Urbanites are Embracing Glamping and Erecting a Booming Camping-Equipment Industry

Black Friday Trends (1)
2021.12.07|Christine Chou

Top 5 Cross-Border Retail Trends to Watch That Are Captivating Chinese Consumers