Case Studies


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Girl camping by the sea at night
2022.05.19|Yashan Zhao

Homegrown Adventure: Chinese Consumers Embrace Glamping in Local Park

honey bees brazil
2022.05.17|Elizabeth Utley

Brazilian Honey SME Taps China’s Hunger for Sustainable Products from Across the Globe

Clean Skies
2022.04.22|Elizabeth Utley

Carbon Catchers: How a British Startup Cleans Our Air

Sweaty Betty Brand Video
2022.03.07|Di Wu

Sweaty Betty Eyes China Expansion, In Step With The Rise of Activewear for Women

Florasis makeup look
2022.02.23|Ivy Yu

How Chinese Beauty Brand Florasis Mixes Tradition And E-Commerce to Win Young Consumers

Glamping outdoors
2021.12.09|Elizabeth Utley

Chinese Urbanites are Embracing Glamping and Erecting a Booming Camping-Equipment Industry

Black Friday Trends (1)
2021.12.07|Christine Chou

Top 5 Cross-Border Retail Trends to Watch That Are Captivating Chinese Consumers

Klean Kanteen Head Image
2021.12.06|Christine Chou

How California’s Klean Kanteen Sidestepped Supply-Chain Snarls to Reach China’s Consumer Market in Time for Shopping Festivals

Tod’s Profile_Thumb
2021.11.26|Di Wu

Tod’s CEO Della Valle Sees China Success as Start of a “Beautiful Adventure”

DVF Interview With Basq
2021.11.13|Di Wu

11.11 Brand Profiles: DVF Sets New 11.11 Record Leveraging Taobao Live

DVF NY Flagship Store Taobao Live
2021.11.12|Di Wu

It’s a Wrap: Behind the Scenes of a DVF Livestream to China

UK Brand GHD
2021.11.12|Di Wu

The Business of Hair: Hairitage British Brand ghd Takes Off in China

Basq Interview 11.11 2021
2021.11.12|Di Wu

11.11 Brand Profiles: Basq NYC Launches in China for 11.11

JuE Wong podcast horizontal
2021.11.12|Alison Tudor Ackroyd

Olaplex CEO JuE Wong Talks Haircare Trends, China and Sustainability

Mansur Gavriel Interview 11.11 2021
2021.11.12|Di Wu

11.11 Brand Profiles: Mansur Gavriel Bags Its First 11.11