Alibaba 2016 11.11 Global Shopping Festival: Media Resources

Wrap-up story with Final Infographic

2016 11.11 Global Shopping Festival Wrap-up

Broll

11.11.2016: Broll handout 1: Signs & Ads 

11.11.2016 Broll handout 2: Tmall Screen Shots 

11.11.2016: Broll handout 3: Buy+ VR Experience 

11.11.2016: Broll handout 4: Tmall Fashion Show 

11.11.2016: Broll Handout 5: Alibaba Employees

11.11.2016: Broll Handout 6: Catch Tmall Cat at KFC

11.11.2016: Broll Handout 7: Casio’s omnichannel store

11.11.2016: Broll Handout 8: Crowds gather at Intime to catch Tmall cat

11.11.2016: Broll Handout 9: Catch Tmall Cat at Starbucks

11.11.2016: Broll Handout 10: 11.11 Countdown

11.11.2016: Broll Handout 11: 11.11 Gala

Videos

Highlights of the 2016 11.11 Global Shopping Festival

An American at Alibaba: Inside China’s Giant 11.11 Online Sale

11.11: A History of Innovating Consumer Experiences

The Evolution of the 11.11 Sale

Buy+, Alibaba’s Immersive VR Shopping Experience

Global Merchants On Why They Participate in 11.11

A China Marketing Expert Explains 11.11

Stories

Live Updates: Alibaba’s 11.11 Global Shopping Festival

11.11 This Year Will Be Most Interactive Ever

‘See Now, Buy Now’ Focus for Tmall Fashion Show

Alibaba Reinvents Retail for 11.11 

11.11 a Gateway to China for Consumer Electronics Brands

Kobe, Other Celebs, to Join Katy Perry at 11.11 Gala

How Alibaba Plans To Reinvent Retail With 11/11, Its Global Shopping Festival (Forbes)

Are You Ready for the World’s Biggest Shopping Day of the Year? Kobe and Katy Are (Washington Post)

What is China’s Singles Day and How Does it Compare to Black Friday? (The Telegraph)

Fact Sheets

History and 2016 Overview

11.11 Backgrounder (Slideshow)