11.11 Global Shopping Festival

The world’s largest retail event is an opportunity for brands to connect with Chinese consumers. Explore our coverage, from immersion in the metaverse to logistics solutions.

Retail & eCommerce
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Rural-Farmer-Taobao-11.11
Philanthropy & Entrepreneurship

China’s Livestreaming Farmers Harvest Views This 11.11 Shopping Season

Cainiao doorstep delivery during 11.11
Logistics

Cainiao Delivers Upgraded Services and Over 200 Mln Packages to Doorsteps During 11.11

Fender 11.11 livestreaming
Retail & eCommerce

Electric Guitar Brand Fender Amps Up Chinese Product Range For 11.11

Cloud-renewable-clean-energy-alibaba
Sustainability

Alibaba Cloud Champions Clean Energy During 11.11 Shopping Festival

Michael Evans 2022
Business Commerce

Alibaba’s Michael Evans On Catching China’s Consumption Trends From Pet Care to Outdoor Pursuits

Vitamix livestreaming on Taobao at 11.11
Retail & eCommerce

Vitamix Livestreams From Ohio Headquarters to Chinese Consumers During 11.11

Instinct joins 11.11
Retail & eCommerce

Natural Pet Food Brand Instinct Takes a Bite of 11.11

David-Roth-CEO-of-The-Store-WPP
Business Commerce

WPP’s David Roth Sees Future Of Retail In China

Woodbury Shop Premium Outlets Livestream
Retail & eCommerce

Live From New York, it’s Simon and Shop Premium Outlets

James-Yang-Alizila-Podcast-Long
Business Commerce

Why You Need A Customer Loyalty Program In China

Rikard-Frost-Alizila-Podcast-Long
Business Commerce

Filippa K’s CEO Rikard Frost On How Niche Luxury Fashion Brands Can Thrive In China

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Retail & eCommerce

The North Face to Olaplex: Global Brands Win Chinese Consumers With Loyalty Programs

Green-shopping-11.11-shutterstock
Sustainability

Alibaba Encourages Eco-Friendly Shopping During 11.11 Festival

Alibaba-Xixi-Campus-E
Retail & eCommerce

Alibaba News Roundup: 11.11 In Full Swing; Apsara Conference Electrifies Audience

Carmen Chui Fortnum Mason.png
Business Commerce

Fortnum & Mason Sees Chinese Consumers’ Lifestyle Changes Boosting Global Consumer Brands

Michael-Evans-Alibaba-Podcast-Long
Business Commerce

Alibaba’s Michael Evans On 2022’s 11.11 Global Shopping Festival