11.11 Global Shopping Festival

The world’s largest retail event is an opportunity for brands to connect with Chinese consumers. Explore our coverage, from immersion in the metaverse to logistics solutions.

Retail & eCommerce

Alibaba Wraps Up 11.11 After Deploying Avatars, Loyalty Perks And Robots To Bolster GMV

Nov. 12, 2022
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Tmall Global’s GM Lynn Dong and Simon Property Group’s GM David Mistretta
Business Commerce

Global Brands Stream Black Friday Sales on Taobao Live

Rural-Farmer-Taobao-11.11
Philanthropy & Entrepreneurship

China’s Livestreaming Farmers Harvest Views This 11.11 Shopping Season

Cainiao doorstep delivery during 11.11
Logistics

Cainiao Delivers Upgraded Services and Over 200 Mln Packages to Doorsteps During 11.11

Fender 11.11 livestreaming
03:30
Retail & eCommerce

Electric Guitar Brand Fender Amps Up Chinese Product Range For 11.11

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Sustainability

Alibaba Cloud Champions Clean Energy During 11.11 Shopping Festival

Michael Evans 2022
5’29”
Business Commerce

Alibaba’s Michael Evans On Catching China’s Consumption Trends From Pet Care to Outdoor Pursuits

Vitamix livestreaming on Taobao at 11.11
01:46
Retail & eCommerce

Vitamix Livestreams From Ohio Headquarters to Chinese Consumers During 11.11

Instinct joins 11.11
02:11
Retail & eCommerce

Natural Pet Food Brand Instinct Takes a Bite of 11.11

David-Roth-CEO-of-The-Store-WPP
16’09”
Business Commerce

WPP’s David Roth Sees Future Of Retail In China

Woodbury Shop Premium Outlets Livestream
01:59
Retail & eCommerce

Live From New York, it’s Simon and Shop Premium Outlets

James-Yang-Alizila-Podcast-Long
13’06”
Business Commerce

Why You Need A Customer Loyalty Program In China

Rikard-Frost-Alizila-Podcast-Long
12’45”
Business Commerce

Filippa K’s CEO Rikard Frost On How Niche Luxury Fashion Brands Can Thrive In China

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Retail & eCommerce

The North Face to Olaplex: Global Brands Win Chinese Consumers With Loyalty Programs

Green-shopping-11.11-shutterstock
Sustainability

Alibaba Encourages Eco-Friendly Shopping During 11.11 Festival

Alibaba-Xixi-Campus-E
Retail & eCommerce

Alibaba News Roundup: 11.11 In Full Swing; Apsara Conference Electrifies Audience

Carmen Chui Fortnum Mason.png
17’58”
Business Commerce

Fortnum & Mason Sees Chinese Consumers’ Lifestyle Changes Boosting Global Consumer Brands