Alibaba Group has undertaken a wide range of business initiatives to support consumers, partners and merchants as they retool, rebuild and recover during this challenging time. As of March 31, 2020, Alibaba and Ant Group have contributed approximately RMB3.4 billion ($476 million) in value in the form of donations, subsidies and technical support. For details on philanthropic efforts undertaken through the Alibaba Foundation and the Jack Ma Foundation, please click here.
Rural Support Program
Alibaba launched its Rural Support Program on February 6. As part of the program, farmers can access Taobao Live – Alibaba’s livestreaming channel – at no cost and also benefit from other tools and resources offered by the Alibaba Digital Economy. Taobao also set up a RMB1 billion (US$144 million) fund along with 10 measures to support farmers.
20 Merchant Relief Measures
During the early stages of the outbreak in February, Alibaba leveraged its extensive digital economy to unveil 20 measures to support businesses across six major areas. These include: (1) reduced or waived platform fees, (2) low-interest and interest-free loans, (3) personnel and logistics support, (4) flexible job opportunities, (5) tools for accelerating digitization and (6) remote-work management.
Spring Thunder Initiative
On April 7, Alibaba Group Executive Chairman and CEO Daniel Zhang announced the 2020 Spring Thunder Initiative to help small and medium-sized enterprises impacted by Covid-19 around the world.
Electronic World Trade Platform (eWTP)